专访著名设计师Erik Bjornsen—2012上海国际影像艺术节评委
来源:Arting365.com作者:发布时间:2012-10-12
8. How can you find a balance between business and creativity?
Uh, this is an amazing question. Especially in China ,it is very difficult you know. Business is one way, while design is another way. In Europe, the architect is always right. It is a right idea that never be changed or changed only something. But in China, they always want two or three proposes to choose from. It is impossible for me, because if I have one idea, I won’t have more ideas about the same thing. So it is difficult, and sometimes finally you have to bend.
您在工作中如何平衡商业与创意?
嗯,这是一个相当好的问题。你知道关于这一点在中国想要实现尤其困难,商业是一种模式,虽然设计是另一种模式,在欧洲,建筑师一般只设计出一个成熟的方案交给客户,这种正确的方式从来没有改变过或者仅仅只是有些小的修改,但在中国,客户往往会要求你拿出两到三个方案供他们选择。这对我来说是不可能的,因为如果我对一个项目设计了一套成熟的方案,那我就无法针对同一个项目设计出其它的方案。虽然这很难,但有时你必须为此做出变通。
 
 
9. Then how can you handle with such problem?
We will drive the client to the right idea. Tell him one is nicer and another is just so so. Then he may choose the nicer one.
那您怎么解决您在中国碰到的这些问题?
我们会设计若干个方案,然后引导委托人接受我们的最佳方案,告诉他这个方案是最为可行且效果硬朗,而其它的则效果一般,这样他们也许就会接受我们的最佳方案。
 
10. Why you choose China to do design?
I like here. I from Itally, and China is not so different from my country. Shanghai is always fast which someway I like. I like stay here, I like the food, people and so on.
那您为什么选择在上海发展您的事业?
我喜欢这里,虽然我来自意大利,但上海并没有人们所想象的那样和我的国家相差那么多,我喜欢像上海这样变化剧烈的城市,我喜欢上海,喜欢这里的食物、这里的人们和一切。
 
 

 

玻璃上的贴膜是por.erik自己亲手绘制的自己家乡的街景“这是我成长的地方。”
 
11. Which is your most satisfying design work so far?
Maybe the chairs we designed several years ago. This is the product I like, it lasts for a long time.
至今为止让您自己最为满意的设计是哪件?
应该是我们前几年设计的一款椅子,很长一段时间里让我非常喜欢。
 
12. How you spend your spare time?
I have no spare time. I spend all the time in my office or meet my client. Sometimes I enjoy to do nothing if I have time, or drink coffee and visit museum or travel. But there is a lot of work to do. And I love to read.
您怎么度过自己的个人时间?
我没有个人时间,我把所有的时间都用在自己的办公室里或接待委托人。如果有时间,有时我喜欢什么都不做,或者喝杯咖啡、参观博物馆或去旅行。不过我总是有很多工作要去做……还有,我喜欢读书。
 
 

 
13. What kind of book would you like to read?
All kinds. I am hungry for reading. Web is not enough, so I need to read more.
您平时喜欢看什么书?
什么书都看,一有机会就看书。互联网并不能提供足够的信息,所以我需要阅读更多的书籍。
 
14. What is your greatest virtue?
Um, I have no idea. Maybe passion. Passion for everything I do, even the painting or some work. But I should catch the short time passion for one thing. So we do different fields of design.
您认为自己最大的有点是什么?
我想不出来,也许是热情,我做什么事情都很有热情,不论是绘画或工作,只是我的热情很难在一件事情上持续很久,所以我们为不同的领域进行设计。
 
 

 
15. If one day you do not want to do design business, what would you do instead?
Sell products.
如果有一天您不再从事设计,您会去做什么?
产品销售。
 
16. How can you be a good seller?
Passion.
你怎么知道自己能成为一名好销售?
因为我有热情。
 
17. Will you pick up any experience from the design job you do?
I have a lot of experience in my life. So it’s easy for me to change one field to another. Because the process to do the things is exactly the same. You need passion and need focus what you do. And you should insist what you think.
If you follow your passion, you will never make any mistake.
对于设计,您有什么经验可以与我们分享吗?
我在自己的生活过程中经历并积累了很多经验,正是这些经验帮助我能够在多个领域之间游走,因为任何事物都是有规律可循的,你需要激情以及一个明确的目标,最后就只需要坚持到底。在自己所钟爱的事业上坚持前行,你就终会有所收获。
 
 

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本篇编辑:jacklu